publisher
why “polden”
Noon is the hour without shadows: the sun overhead, everything in plain sight. That’s the whole brand — and the whole business model.
polden /пол-день/ — russian for “noon”: the sun at its highest, shadows at their shortest
We publish co-op games and share everything we learn
Co-op, simulators and friendslop for PC and consoles. Inside is our own pipeline: before signing, a game goes through a marketing test, and we open its numbers to the developer — along with the plans, campaigns and results of every game in the catalog.
publisher
Measured
in daylight
verified snapshot:
live figures cover that day
3,209,134
wishlists
across upcoming titles in the catalog
8,488,143
gross revenue, usd
released titles and their DLC, before Steam’s cut
17/9/8
tests run · signed · failed
every record public, failures included
The file: games
42 titles · released — copies sold · the rest — wishlists
Showing 9 of 29 upcoming titles.
in developmentCartel Pilots Wantedwishlists519,016Opens the Steam page in a new tab
in developmentTotally Secure Airportwishlists486,157Opens the Steam page in a new tab
in developmentNeedle In A Haystack Simulatorwishlists264,394Opens the Steam page in a new tab
in developmentNight Shift Hospitalwishlists221,278Opens the Steam page in a new tab
releasedRestauratscopies sold209,388Opens the Steam page in a new tab
in developmentDeadhikerswishlists181,860Opens the Steam page in a new tab
in developmentEmergency Buddieswishlists168,622Opens the Steam page in a new tab
in developmentProject: Doorswishlists164,041Opens the Steam page in a new tab
in developmentLost Railwaywishlists155,400Opens the Steam page in a new tab
in developmentAgents 404wishlists138,182Opens the Steam page in a new tab
in developmentHold My Thingwishlists123,905Opens the Steam page in a new tab
releasedThe House Always Winscopies sold111,207Opens the Steam page in a new tab
in developmentFantasy Blacksmith Simulatorwishlists107,556Opens the Steam page in a new tab
in developmentShark Martwishlists104,777Opens the Steam page in a new tab
releasedMy Wife Threw Out My Card Collection (So I Bought a Dump to Find Them All)copies sold99,263Opens the Steam page in a new tab
in developmentTitan Hunterswishlists88,947Opens the Steam page in a new tab
in developmentAnt Colony: Wild Forestwishlists84,744Opens the Steam page in a new tab
releasedMeowgiccopies sold84,451Opens the Steam page in a new tab
releasedLessaria: Fantasy Kingdom Simcopies sold79,843Opens the Steam page in a new tab
releasedFinal Sentencecopies sold79,274Opens the Steam page in a new tab
in developmentUncanny Valley: Checkpointwishlists75,936Opens the Steam page in a new tab
releasedStatic Dread: The Lighthousecopies sold72,737Opens the Steam page in a new tab
in developmentHow to Huntwishlists69,207Opens the Steam page in a new tab
in developmentWe Build Cabinswishlists63,388Opens the Steam page in a new tab
releasedBus Flipper: Renovator Simulatorcopies sold57,692Opens the Steam page in a new tab
releasedFish Hunters: Most Lethal Fishing Simulatorcopies sold42,798Opens the Steam page in a new tab
in developmentAliens Took My Stuffwishlists39,715Opens the Steam page in a new tab
releasedTwisted Partycopies sold37,288Opens the Steam page in a new tab
in developmentFootball Storywishlists32,096Opens the Steam page in a new tab
in developmentSalty Dogswishlists29,003Opens the Steam page in a new tab
in developmentQuack Hunterswishlists22,852Opens the Steam page in a new tab
in developmentIron Frontierwishlists18,067Opens the Steam page in a new tab
in developmentPut Your Toys Away Together!wishlists16,152Opens the Steam page in a new tab
releasedStatic Dread: The Submarinecopies sold15,510Opens the Steam page in a new tab
in developmentWhat's in the box?wishlists12,252Opens the Steam page in a new tab
releasedTrain Valley Originscopies sold11,429Opens the Steam page in a new tab
in developmentSecret Lab Cleanerwishlists8,662Opens the Steam page in a new tab
in developmentSnatch Squadwishlists6,367Opens the Steam page in a new tab
releasedCheat Deathcopies sold3,176Opens the Steam page in a new tab
in developmentBad Grip Clubwishlists3,152Opens the Steam page in a new tab
in developmentFabulous Foolwishlists2,911Opens the Steam page in a new tab
in developmentLast Courierswishlists495Opens the Steam page in a new tab
Test results
17 tests run · 9 signed · nothing left in the shade
Decision — mar 2026: signed
Decision — apr 2026: signed
Decision — apr 2026: signed
Decision — may 2026: signed
That figure: approximate, read on day 3.
Decision — may 2026: not signed — the project was closed
Decision — may 2026: signed
Showing 6 of 17 recorded tests.
What we take on
after signing — at our expense
- Production & playtestsincluded
- In-house QAincluded
- Localizationincluded
- Marketing & contentincluded
- Community managementincluded
- Post-launch supportincluded
- Consolesincluded
Working on every beat of the roadmap — from the first closed playtest to the long post-launch. EN · DE · FR · ES · PT-BR · RU · ZH · JA · KO.
Case progress: our pipeline
$150k average investment per game · marketing on top, never recouped
Pitch & review
We read the game and reply with specifics: what we see in the co-op hook and what gets in its way. The date comes in that first reply.
morning — everything ahead
Marketing test
The moment of shortest shadows: launch kit, Steam page and campaign on our budget, with the dashboard open to you from day one.
high noon — the numbers decide
Signing & release
We fund development through release and bring in production, QA, localization and consoles.
afternoon — we ship it together
Standing in plain sight
no PR filter — the founders post everything themselves
Kirill Oreshkin
co-founder
Publishes the sales, wishlist and conversion reports. Writes about where the company is going, and about where indie games are going.
Yaroslav Shalashov
co-founder
Writes about player research and marketing analytics, and about the psychology and sociology of playing games.
Kirill Akimkin
co-founder
Campaign breakdowns and Steam analytics, plus some business development and the showcases we take games to.
deal breakdowns, campaign budgets, what worked and what flopped — posted as it happens, not in a yearly recap.
the back room · workshop · open to all
How we make trailers
One formula, three stages, seventeen steps — the guide our editors work by, opened the same way we open the numbers. Read it or watch the 55-minute episode.
Enter the workshop